What is the IDG Ambassador Programme?

The Inner Development Goals (IDG) Ambassador Program is in-person or digital training designed to empower changemakers to effectively advocate for inner development. 

This programme is the first of its kind to equip changemakers with the knowledge, skills and networks needed to drive positive change within their organisations, communities and beyond.

What is the Purpose of the Ambassador Programme?

The primary purpose of this programme is to equip changemakers with compelling stories, knowledge, and skills needed to effectively advocate for and apply the Inner Development Goals across various contexts and to diverse stakeholders.

After three years of working with Inner Development and the IDGs, we have identified a clear need for an Ambassadors Program. This program will draw on the rich insights and experiences from hubs and networks around the world, creating a flexible structure that can be adapted and applied in various formats and contexts.

You will become part of a collaborative learning community dedicated to applying the IDG Framework in various contexts and tailoring approaches to different stakeholders.

This is an open process beginning with a pre-meeting where all community members are invited to align and prepare for the journey ahead.

The Programme is available both as an in-person event and an online experience. Learn more about the Online Ambassador Programme here!

    IDG Mission Statement 

    We are a global movement that advocates for inner development and enables its integration into society.

    What are the Learning Outcomes?

    By the end of this programme, you will be equipped to:

    • Describe each dimension of the IDG Framework, providing scientific insights and real-life examples.

    • Demonstrate each IDG dimension and skill with practical exercises/practices.

    • Advocate for the importance and benefits of inner development and the IDGs to diverse audiences and stakeholders.

    • Craft and share a strong narrative that highlights the significance and impact of inner development for outer change.

    • Explain the developmental process, guiding principles and Theory of Change of the IDG.

    • Articulate the connection between the IDG and SDGs, explaining how they complement each other.

    • Adapt your IDG presentations and introductions to suit different target groups and contexts.

    • Leverage various resources, including the IDG Website, scientific reports, toolboxes, roadmaps, and more, to support your advocacy and application of IDGs.

      Programme Basics

      English spoken*: You will be kindly asked to speak in English at all times.

      Duration*: The retreat spans 4 days packed with activities designed to enhance your personal and professional development.

      Multicultural Environment: We welcome participants from all corners of the globe, offering a unique opportunity to learn from diverse perspectives and build a global network.

      Equality & Diversity: The training fosters an inclusive culture that promotes equality and values diversity.

      Immersive Experience: Engage in a transformative journey designed to enhance your understanding, deepen your connections and strengthen your impact.

      Educational Programmes: This is the first in a series of education trainings in different formats. We will offer other formats (online, hybrid, etc.) to accommodate a larger group and provide broader access to the IDG community.

      *This may vary depending on the format (online or in-person) and the location.

      Meet Your Hosts!

      The Ambassador Programme is an official event organised by the non-profit foundation Inner Development Goals.  It will be led by some of the most experienced thought leaders and co-founders of the IDG initiative.

      Facilitators

      Fredrik Livheim
      Co-Lead Ambassador Programme

      Licensed psychologist with a PhD in Clinical Neuroscience from Karolinska Institutet, specializing in sharing psychological knowledge through self-help resources and training mental health professionals.  Research and content strategist for 29k.org.  Author of "ACT - To Promote Mental Health and Resilience". Training more than 1800 professionals. 

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      Gonzalo Santellan
      Co-Lead Ambassador Programme

      Medical Doctor specializing in sports medicine and health. Applied body-mind medicine, EMDR and psychotherapist.

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      Christine Wamsler
      Christine Wamsler Academic Senior Advisor Professor of Sustainability Science

      Christine Wamsler is Professor of Sustainability Science at Lund University Centre for Sustainability Studies (LUCSUS), Founder of the Contemplative Sustainable Futures Program, a Mind & Life Fellow, an Honorary Fellow of the Global Urbanism Research Group at the Global Development Institute (GDI) and former Co-Director of the Societal Resilience Centre. She is an internationally-renowned expert in sustainable development, climate change action, risk reduction and associated (material and cognitive) transformation processes, with 25 years of experience, both in theory and practice.

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      Åsa Jarskog
      Director Global Collaboration

      Åsa has over 30 years of experience as a consultant, trainer, and coach in Sustainable Business Development, Strategy, and Leadership across 61 countries in Asia, Europe, and Latin America. She holds an MBA from Ecole Supérieure de Commerce de Paris.

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      Erik Fernholm
      IDG Board

      He co-founded Better Schools to enhance academic performance and well-being with evidence-based tools and chairs the Ekskäret Foundation, supporting personal and social development. Erik also co-founded the 29k Foundation, providing free mental health and inner development tools.

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      Selina Millstam
      Facilitator

      Experienced Executive in Human Resources and Talent Management with a demonstrated history of working in the information technology, Science & Technology industry and consulting industries. Skilled in Executive Development, Career Development, HR Consulting, Coaching, and Customer Relationship Management (CRM). Strong business development professional with a Masters focused in Organizational Change from Ashridge Business School.

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      Jan Artem Henriksson
      Executive Director

      Executive Director of Inner Development Goals Initiative, co-founder of Inner Development Goals Foundation, SelfLeaders, Relate & MindShift. Senior Fellow, Flourishing Network at the Human Flourishing Program at Harvard.

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      Pamela von Sabljar
      Facilicator

      Pamela von Sabljar is a new breed speaker, facilitator, and mentor working at the evolutionary edge. She practices dialoguing, sensing, creating, and leading from this ever-emergent edge.

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      Pontus Holmgren
      Director of Global Collaboration and IDG Hubs & Networks Co-Coordinator

      Licensed Psychologist, facilitator, and Playback Theatre actor/trainer. 
      Pontus has been supporting transformation processes in organizations and society in Sweden and internationally for the last 25 years. He is also part of the external faculty of Stockholms School of Economics Executive Education.

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      Rafaela Rolim
      Global Co-Coordinator, IDG Hubs & Networks

      Rafaela has over 19 years of experience in designing learning journeys and human development processes. An experienced facilitator in participatory learning and leadership, she is the co-founder of Brazilian Experience and ID-X Inner Development Experiences. She is currently one of the Co-Chairs of the Sustainability Interest Group at NAFSA - Association of International Educators, as well as vice-president of CANIE, Climate Action Network of International Educators. Her journey includes multiple certifications in sustainability and leadership development.

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      Philip Jonzon Jarl
      Host

      Impact Entrepreneur and speaker. Founder of Relate app. Passionate about consciousness, life design and intentional living, meaning and purpose. Currently involved with several initiatives such as Project LakeFront, Inner Development Goals, etc. 

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      Johan Holm
      Facilitator

      Johan is a consultant with over 25 years of experience in leadership, team, and organizational development across public, private, and civil society sectors. He collaborates with clients dedicated to sustainable development, supporting them in navigating complexity, strengthening collaboration, and driving meaningful change. Johan is also part of the faculty for Executive Education at the Stockholm School of Economics and ESMT Berlin.

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      Q&A 

      Important Information

      • Due to limited capacity, we will not be answering questions that are already addressed on the website. Please review it carefully before reaching out.
      • VAT Policy: If you are applying for a Business or any other ticket, please note that we are unable to waive VAT.
      • New Website: Updated information, including pricing, is available at Ambassador Programme Website. If you accept a placement, you agree to the updated terms and conditions of the Ambassador Programme.

      1. Where can I find details about the Ambassador Programme?

      All essential details, including locations, formats, application information, dates, and testimonials, can be found on this website. Please review the site carefully before reaching out with questions.

      2. Can I submit my application via email?

      No, applications must be submitted exclusively through our website. We will not process applications received via email.

      3. Will you respond to questions if the answers are already available on the website?

      No, due to the high volume of inquiries, we kindly ask that you refer to the website first. We appreciate your understanding and cooperation in helping us manage our time effectively.

      4. How many applications have you received so far?

      We have received over 300 applications from more than 57 countries.

      5. Should I use AI tools to help complete my application?

      We strongly recommend that applicants refrain from using AI tools. We value authenticity and personal reflection in responses.

      6. Is my application binding?

      No, submitting an application is the first step in the process and does not guarantee a placement.

      7. How does the selection process work?

      Invitations will be extended only to those selected for each cohort. The selection process considers both general criteria and specific factors related to each cohort’s context, such as venue capacity and regional considerations.

      8. Will I receive a notification if I am not selected?

      No, applicants who are not selected will not receive a notification. However, there will be multiple opportunities throughout 2025.

      9. Can I choose my cohort?

      No, you cannot, although you can express your interest. If you apply, you will be placed in a general applicant pool and go through the same selection process as everyone else. If selected, you will be offered a placement in a specific cohort based on selection criteria and availability.

      10. Can I change or transfer my assigned cohort?

      No, cohort assignments are final and cannot be changed or transferred to another programme.

      11. How many participants are accepted per cohort?

      It depends on the venue, in general each cohort is limited to 30 participants to ensure an optimal learning environment.

      12. What are the selection criteria?

      The selection process considers multiple factors, including diversity, background, experience, and group dynamics, to create a well-balanced and engaged cohort. For more information, please check the ‘Learn More’ area on our website.

      13. Will I receive a certificate upon completion?

      Yes, upon completing the programme, participants will receive a certificate of attendance and join the community of IDG Ambassadors.

      14. What will be covered during the training?

      During the training, we will explore the do's and don’ts of being an Ambassador, along with the agreements and principles that guide our community and shape how we relate to each other and the world. For more information, read Learning Outcomes.

      15. Does this programme certify me to train new ambassadors?

      No, this programme does not certify participants to train new ambassadors. However, completing it is a prerequisite for future certification opportunities.

      16. What is the Solidarity Fund?

      The Solidarity Fund supports diversity by providing financial assistance to participants from the Global South or individuals facing economic challenges. If you feel you are a candidate, please complete the application. 

      17. When will the selection timeline be announced?

      Once training dates are confirmed, we will provide a clear timeline for the selection process. Stay tuned for updates.

      18. What are the ticket options and pricing?

      Ticket options vary by cohort. The updated pricing and availability can be found on the Ambassador Programme Website. The main ticket categories are:

      • Business Ticket
      • Private/NGO Ticket
      • Low-Income/Discounted Ticket

      19. What is the cancellation policy?

      If you no longer wish to attend, please inform us as soon as possible so we can offer the placement to another applicant.

      • Ticket refunds: If you cancel after purchasing your ticket, a portion of the payment will be deducted as administrative fees.
      • Cancellations within 48 hours of the event will be refunded at 50%, minus administrative fees.